If you've been wondering why and how to check whether an email is valid or not, you've come to the right place.

What is a valid email address?

Valid email addresses belong to an active recipient who engages with what you send regularly, giving value to your marketing initiatives. A legitimate email address has the right format and is associated with an email domain. The email address can be delivered to the recipient's inbox and won't bounce when it has been sent to a deliverable address.

Why do you need to check if your email address is valid or not?

The practice of email validation aids in improving the efficacy, deliverability, and consumer satisfaction of your email marketing. You have to check that your email has been sent to the correct audience. If you send emails to inactive email addresses, your sender reputation will undoubtedly suffer, causing your email campaigns to be redirected to the spam folder or not delivered at all. In today's market, building strong customer relationships built on trust and providing them with information is essential to effective marketing. An inadequate sender reputation might prevent you from connecting with prospective new customers and deter existing ones from getting in touch.

7 reasons why emails may be considered incorrect

Emails might be invalid for various reasons. Some of them are as follows:
  • The user typed the incorrect email address.
  • The individual has multiple accounts or has changed their own.
  • The domain is no longer active.
  • The email address is not associated with a particular person.
  • The inbox of your contact is full.
  • Your email address has been blocked.
  • Using disposable mail or a purchased email list

How to Verify an Email's Validity

There are a few approaches that can help you test and enhance email authenticity, and they work best when used together:

Send an email to the address.

This is among the easiest methods for determining whether an email address is valid or not. Make the message brief but respectful enough to ensure that the address is correct. Emails containing invalid addresses will be returned with a notice stating something like "Address not found" or "Message not delivered."

Use an email-checker tool.

Another method is using an email checker tool. The email validation tool determines whether your email lists are valid or not. The best and simplest way to establish whether an email address is genuine, legitimate, and deliverable is to use an email validation tool. Any reliable email verification tool will check for typographical errors and invalid email addresses.

Benefits of email validation:

  • Minimize your bounce rates.
  • Increase your sender's reputation.
  • Maintain good deliverability.
  • Remove emails that degrade the quality of your email list.
  • Reduce the risk of getting blacklisted.
  • Save time and money.
The main aim of email validation is to determine whether the appropriate message will reach the target audience or not. Validating your email lists is important before beginning your next email marketing campaign to save expenses, increase return on investment, and safeguard your sender reputation. An even more effective strategy is to use a real-time email validation API to check the email addresses, ensuring that your database contains only valid email addresses.