Glossary

Abuse emails are used to report violations - ExactVerify

Abuse emails

Abuse emails, or complaint emails, are emails sent to a company or organisation to report abusive behaviour or policy breaches by one of its members or clients.

Blacklists help block spam and malicious content - ExactVerify

Blacklist

Blacklists are used by Internet Service Providers(ISPs),email providers, and other organisations to prevent spam and other undesired or dangerous material from reaching their customers.

Bounce rate measures undeliverable emails - ExactVerify

Bounce rate

The bounce rate in email marketing is the percentage of email messages returned to the sender because they cannot be delivered to the intended recipient. When an email message bounces, the recipient's email server rejects it for whatever reason, such as an incorrect email address, an overflowing inbox, or a spam filter.

Catchall email addresses receive all emails - ExactVerify

Catchall email address

A catchall email address is set up to accept any email sent to a specified domain name,regardless of whether the destination email address exists.

Disposable email addresses provide temporary email accounts - ExactVerify

Disposable email address

Disposable mail is a temporary email account that may be created and used to protect one's primary email address from spam and unwanted advertisements.

An email address is a unique idenfier - ExactVerify

Email address

An email address is a unique identifier used to send and receive electronic messages, often known as emails. A standard email address comprises the username and the domain name.

Email bombing overwhelms servers with mass emails - ExactVerify

Email bombing

An email bomb is a type of denial-of-service (DoS) assault on an email server. Email bombing happens when a threat actor sends many emails to a specific mailbox to overwhelm it and its accompanying server.

Email checking ensures message accuracy before sending - ExactVerify

Email Checking

The process of analysing and validating an email's content, format, and general quality before sending it to the intended recipient is known as email checking.

An email client lets users manage emails - ExactVerify

Email client

An email client, also known as a mail user agent (MUA), is software that allows you to see and handle your email messages. An email client is a program often installed on a user's computer or mobile device and is used to send, receive, and arrange email messages by connecting with an email server.

Email deliverability ensures messages reach inboxes - ExactVerify

Email deliverability

Email deliverability refers to an email message's ability to reach the inbox of its intended recipient. In other words, it measures how well email messages are delivered without being banned or labelled as spam by Internet service providers (ISPs).

Email marketing promotes products directly to users - ExactVerify

Email marketing

Email marketing is a powerful advertising channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. Implementing it into your marketing automation efforts may assist in making your consumers aware of your latest goods or offers.

Email validation verifies address accuracy - ExactVerify

Email validation

Email validation is checking an email address's correctness and authenticity to confirm that it belongs to a real, active user. Email validation is critical for businesses and organisations that rely on email communication because it improves email delivery, prevents spam, and safeguards the sender's reputation.

An email validation API automates email checks - ExactVerify

Email validation API

An email validation API is a software interface that allows developers to use email validation services programmatically. An email validation API may check for syntax issues, detect disposable or temporary email addresses, and conduct other email-related tests.

Hard bounces indicate permanent email delivery failures - ExactVerify

Hard bounce

A hard bounce is a permanent delivery failure of an email message that the recipient's mail server returns to the sender. A hard bounce occurs when an email message is rejected because the recipient's email address is invalid, has been deactivated, or the recipient's email server prohibits the email domain.

IP reputation impacts email filtering and deliverability - ExactVerify

IP reputation

IP reputation is essential because many email providers and anti-spam groups use reputation-based filters to block or filter inbound email messages.

An IP address identifies internet-connected devices - ExactVerify

IP Address

An IP address (Internet Protocol address) is a unique identification assigned to each device. It acts as a location identifier, allowing devices to communicate over the Internet.

Mail Transfer Agents (MTAs) relay emails reliably - ExactVerify

Mail Transfer Agent (MTA)

MX records are used by a Mail Transmission Agent (MTA) to send emails between computers. If there is no MX record, emails cannot be delivered to the target domain.

Phishing seeks sensitive data through fraudulent emails - ExactVerify

Phishing

A method of attempting to get sensitive data, such as bank account information, through a fraudulent solicitation in email or on a website that the criminal poses as a respectable business or reputable individual.

Soft bounces indicate temporary delivery issues - ExactVerify

Soft Bounce

A soft bounce is a temporary delivery failure of an email message that the recipient's mail server returns to the sender. Soft bounces occur when an email message is momentarily rejected due to a momentary problem on the recipient's email server, such as a full mailbox, a connection timeout, or an email size limit that has been exceeded.

SMTP Validation confirms email addresses' existence - ExactVerify

SMTP validation

SMTP validation validates an email address using the Simple Mail Transfer Protocol (SMTP). SMTP is the standard protocol for delivering and receiving email messages between servers on the Internet.

Whitelists allow trusted addresses and domains only - ExactVerify

Whitelist

A whitelist is a cyber-security approach that allows some email addresses, IP addresses, domain names, or apps while blocking others.